About P&G (Procter & Gamble )

I read the book named 'Lovemarks'

the book's writter who I don't know what is his name is working for P&G... may be;;;

I'm not sure ㅋㅋㅋ

Anyway this is an article written by Fortune

Procter & Gamble
Cincinnati, OH, U.S.
Revenue1: $68.2 billion
No. of employees: 135,000
CEO: A.G. LafleyTop alumni: Jeffrey Immelt,
CEO of GE; Meg Whitman,
CEO of eBay; Steve Ballmer,
CEO of MicrosoftHire for Emotional Intelligence.
The 170-year-old maker of household brands like Crest and Pampers has produced multiple generations of leaders by hiring employees who have what the company calls "in-touch capability." Recruiters look for leadership experience, from chairing the debate team to serving as church choir director, before they hire. To help employees build on those strengths once they are hired, P&G runs a series of programs and exercises. Says Richard Antoine, P&G's global HR officer: "We need to have people who can be in touch or have the social intelligence to really understand consumers' needs."